PXT's New Brand Venture
Developed a full digital identity for PXT, including website and LinkedIn design.
Crafting the Face of Orange Juice Ventures
Developed a full brand identity for Orange Juice Ventures, including website, brand book, and LinkedIn design.
Orange Juice Ventures is a venture studio connecting APAC's innovation ecosystem. We created a full brand identity, including logo, brand book, website, LinkedIn banners, and a presentation deck, to give the client a cohesive, professional, and vibrant digital presence.
Tools: Figma, PowerPoint, Webflow
Initial Moodboard
Orange Juice Ventures came to us looking for help defining their brand. After discussing with them about their mission, values, and the kind of energy they want to bring to founders, we put together two moodboards exploring different ways to capture their brand personality. Both were playful, optimistic, and a little quirky—reflecting their “fresh-squeezed” approach while still feeling professional and approachable. In the end, they chose the lighter, fresher moodboard, which became the foundation for the brand’s visual direction and tone.
Logo Design
Brand Book
View the Figma Brand Book Here
PowerPoint Design
I also designed a PowerPoint using the brand book we created, exploring different layouts and providing both light and dark themes, so the team had flexible, polished templates that brought the brand to life.
Initial Website Design
View the Figma Medium Fidelity Prototype Here
