PXT's New Brand Venture
Developed a full digital identity for PXT, including website and LinkedIn design.
Designing A Bluetooth Low Energy Networking App For Universities
Proxi is a contact management app to streamline and accelerate networking at in-person events.
Proxi is an app for managing contacts and making networking easier and faster at in-person events. With Proxi, attendees can create personalized profiles and set specific networking criteria using easy-to-use filters. Using Bluetooth Low Energy (BLE) technology, Proxi notifies users when potential connections are nearby, adding them to a curated recommendations tab. This seamless approach allows users to easily share contact information or arrange meetings, making networking more efficient and effective.
Tools: Figma, PowerPoint, Canva
View the Figma Medium Fidelity Prototype Here
Customer Research & Journey
Interviews and surveys helped us understand our target audience, their event networking strategies, and their pain points. Using insights we gathered from our user research, we storyboarded how our solution could facilitate networking at events.
Competitive Analysis
Our team conducted a competitive analysis for current networking solutions that exist on the market. We wanted to ensure our product had market fit and get inspiration for potential designs.
Initial Sketches
Initial Wireframe
After the initial validation of sketches, we created an interactive wireframe prototype capturing the core functionality of Proxi.
Testing and Customer Validation
Acid Test research revealed that Northeastern teachers and students believe Proxi has the potential to be a beneficial tool for students. Experts in the student experience space enjoyed the concept and highlighted its merit in orientation and first-year spaces. 92.3% of sample size have struggled to make meaningful connections while networking and 97.2% of those surveyed would use Proxi.
"If I was working in the department that makes decisions like this – I would say yes” says Jesse Savage, Academic Technologist
"I like it, it's a great idea. I think there's a market for this at Northeastern.” say Emily Hardman, Assistant Dean of Student Programming & Operations
Final Prototype
View the Figma Medium Fidelity Prototype Here
